National business leaders lend support for protecting Moab in new Outdoor Retailer ad campaign
Recreation and public lands means big business for the town of Moab. That’s why Interior Secretary Jewell’s hard work supporting the collaborative approach of the Moab Master Leasing Plan—which promotes both “smart from the start” oil and gas development—is so important to Moab’s business leaders.
That’s why Public Land Solutions is so proud to sponsor a five-day advertising campaign at the Outdoor Retailer show, featuring some of Moab’s most innovative business leaders as they join us in expressing our thanks to Secretary Jewell for being willing to do the heavy lifting to protect Moab’s outdoor-recreation economy. Working with a diverse array of stakeholders, we’re on our way to developing a balanced approach that puts Moab’s outdoor-recreation economy on an equal footing with energy development.
Representing some of the nation’s most exciting and respected recreation-based companies, the business leaders featured in the campaign are:
- Sally McCoy, CEO, Camelbak
- Nazz Kurth, CEO, Petzl
- Gareth Martins, director of marketing, Osprey Packs Inc.
- Ned Post, president, Smith Optics
- Chico Bukovansky, VP of sales and merchandising, Dakine
Businesses thrive in Moab because public lands present world-class recreation opportunities in such places as Castle Valley, Gemini Bridges and Indian Creek. Two of the nation’s most iconic parks—Arches and Canyonlands—bring thousands of visitors to Utah each year. The revenue they create powers local governments and thousands of good jobs. Those businesses deserve to be heard—and so do the thousands of Americans who enjoy our most iconic wild places. Together, we can work hard to create a scenario where both energy development businesses and outdoor recreation businesses can succeed, while we preserve our most treasured wilderness as spaces for Americans and our children to experience the outdoors for generations to come.