About Us



Ashley at Outerbike 2011, Moab, UtahAshley Korenblat

Ashley’s involvement with public land began when she served as President of Merlin Metalworks, a bicycle manufacturing company in Cambridge, MA. During that time she became chair of the International Mountain Bicycling Association (IMBA) and worked with the organization to establish MOUs with federal, state, and local land managers.

Ashley has spent the last 15 years at Western Spirit Cycling, an outfitter based in Moab, Utah who runs multi-day trips throughout the US, and is one of the largest holders of recreational permits on the public lands system. Ashley was inducted into the Mountain Bike Hall of Fame in 2003. She was appointed to the Utah BLM Resource Advisory Council for two terms, as well as the Outdoor Recreation Economic Ecosystem Taskforce created by Utah Governor Jon Huntsman. Ashley created IMBA’s Public Lands Initiative and has testified before Congress on the recreation economy. She recently served on The Western Governor’s Association’s Get Out West Committee.


Jason Keith

Jason Keith

A longtime resident of Moab, Utah, Jason is an attorney, twelve year veteran as the Access Fund’s national policy director, and current owner of Jason Keith Consulting, LLC, a government relations firm catering to mid-size non-profit/public interest organizations with a need for Federal and State level representation on a variety of policy issues affecting public lands. Jason has negotiated national agreements with US Forest Service, National Park Service, and Bureau of Land Management, submitted Congressional testimony on public lands legislation, founded and represented non-profits on federal agency rule making, and submitted dozens of NEPA comments letters concerning public land management proposals around the country.

With over a decade of experience developing and maintaining contacts with Congressional offices and land managers in Washington, DC and around the country, Jason has also worked with an established network of non-profit organizations in the recreation, conservation, and outdoor industry communities and lobbied both Federal and State legislators in support of conservation and recreational access to public lands.


Katie Ross

A native of Washington State, Katie moved to Moab and joined the PLS team in February 2016 as Program Manager. She previously worked for the Office of the Mayor for the City of Spokane, Washington. Prior to that, Katie cut her communications and marketing teeth in jobs in journalism, ski resort marketing, outdoor industry retail, and nuclear cleanup.

Katie is an avid hiker, which has led to an undying passion for public lands. She and her fiancé can almost always be seen on the trail with their beloved border collie, Angel.


Board of Trustees:


Bob GreenbergBob Greenberg, Chair – Moab, Utah

Bob is a former Grand County Council Member and retired Executive Director of a multi-county behavioral health agency serving SE Utah. He is an avid outdoorsman and has worked as a white water guide in Arizona and Utah. Bob served on the Technical Advisory Team on Socioeconomics to the Governor’s Nuclear Waste Site Task Force. He has lived in Grand, San Juan, Emery, and Carbon Counties and continues to hike, bike, raft, four wheel and ski.



Don Marquardt Don Marquardt – Moab, Utah

Don opened his solo medical practice on Main Street in Moab in 1980, and subsequently was owner, business manager, and physician for Moab Immediate Care & X-Ray until retiring in 2014.  His diverse educational experiences at Grinnell College [BA], Stanford University [PhD], Washington University-St. Louis [MD], as well as the University of Utah [Residency in Family Medicine] contributed to his deep appreciation for science and enjoyment of the Western mountains, their ecology and recreational opportunities. Although continuing to work as physician in Alaska, he is planning to retire to Utah and enjoys spending half the year in Moab, finally with time to contribute to the place he loves.

Gregg BagniGregg Bagni – Boulder, Colorado

Gregg serves as a director with White Road Investments, a fund driven by Gary Erickson and Kit Crawford, founders of Clifbar. WRI helps emerging mission-driven companies grow and prosper in the natural foods, outdoor and bicycle industries. He claims this gig is proof that he is the luckiest being on this planet. Gregg works behind the scenes with WRI companies offering up counsel, energy, and direction around branding, marketing, and product development. His decades of earthly experience give him the ‘nimbility’ to uniquely interact with brands in the outdoor, bike, and natural food worlds.

Michael Pearce photoMichael Pearce – Santa Fe, New Mexico

A trained geologist with a bachelor’s degree from Lawrence University, Appleton, Wisconsin, Mike wandered into Moab in 1973 and fell into work as a mine geologist with Atlas Minerals. In order to escape the underground world of uranium, he became a land surveyor, a river guide, a local Moab musician, and many other things. The music took him to Los Angeles, California in 1984 to seek a career in songwriting while “not giving up his day job” of land surveying in the big city. After moving to Santa Fe, New Mexico in 1993, Mike was offered an opportunity to survey microwave radio communication links for Alcatel Lucent and consequently traveled the US and parts of the world until 2014 when he retired. He now has a budding new “career” as a photographer.